We build website chatbots, searchable photo libraries and self-running client processes for South African businesses, and we make sure AI search tools like ChatGPT can actually find you.

What we build

Practical AI that plugs into the website you already have. Every project is checked by a person before it goes live, and quoted at a fixed price before we start.

Website chatbots

A chatbot trained on your own pages, price lists and FAQs. It answers questions at 10pm, says so when it doesn’t know, and sends the lead straight to you.

You stay in controlNothing new goes into your bot until you’ve said yes, and every enquiry lands in your inbox.
How our chatbots work

AEO: get found by AI search

More people ask ChatGPT, Perplexity and Google’s AI answers instead of searching. We rework your site so those tools can read it, trust it and mention you.

You stay in controlYou see every rewritten page on a test copy of your site first. It only goes live once you’re happy.
What AEO is

AI website audit

A plain-English check of how ready your site is for AI search and AI tools, with a short list of fixes ranked by impact and effort. No 80-page PDF.

You stay in controlWritten by one of us, not a machine, and we talk you through it.
What the audit covers

AI image tagging

AI looks at every photo in your library, tags it from a list built with you and writes proper alt text. Your team searches thousands of images in seconds.

You stay in controlYour team okays the tags in batches. Nothing shows up in search until they have.
See how it works

Process automation

Turn “please fill in and send back” into a client login that formats, brands, names and files every document for you. Built on WordPress, so there’s no lock-in.

You stay in controlYou decide which documents someone must look at before they’re filed.
Read the case study

ChatGPT ads setup

ChatGPT now carries ads. We get your landing pages and conversion tracking ready, so every click you pay for is measured and lands somewhere that converts.

You stay in controlNo ad runs and not a rand is spent until you’ve signed off.
What’s involved

Start with a free score

See where your website stands with AI first. Go further only if it makes sense for you.

Start here

Free AEO score

Free
  • Send us your website address
  • We check 17 things AI tools look for
  • You get a score out of 100 and your three biggest gaps
Get my free score→
Want the detail?

AI audit

Fixed price
  • We ask ChatGPT and others what they say about you
  • We look for chatbot, tagging and automation wins
  • You get a short report and a ranked fix list
Book an audit→
Ready to fix it?

Build

Fixed price
  • We build the fixes you choose, on staging first
  • You sign off before anything goes live
  • We measure against your baseline at 30, 60 and 90 days
Talk about a build

How a project runs

Small steps, real numbers, no surprises on the invoice.

You tell us

Tell us what’s slow, repetitive or invisible in your business. We’ll tell you honestly if AI is the right fix.

We look and quote

We look at your site and process, record a baseline, and send a fixed-price quote with a clear scope.

We build, you approve

We build on a staging copy, try hard to break it, and only then put it live on your site.

We check it worked

We check the numbers against the baseline and keep tuning, especially in the first month.

What is one repetitive task costing you?

Think of a job your team does over and over, like sending out a form, chasing it and filing it. Move the sliders and see what it adds up to in a year.

Everyone who handles it, even part of the time
How often each person does it
Count the chasing, retyping, renaming and filing
Roughly what that person’s time costs you
This task costs you about
R40 000
a year
Hours a year160
Working days20

Worked out from your numbers only. Some of this time can usually go back to your team. We’ll look at the actual task with you and tell you honestly how much.

Show us this task

Do it yourself, or bring us in?

Plenty of AI jobs are DIY. Here’s how we’d decide.

Do it yourself

Use ChatGPT when you need

  • A first draft of an email, post or page
  • Ideas, a summary or a rewrite
  • An answer to a one-off question
Try an app

Use a ready-made tool when

  • A simple chat window is enough
  • You’re happy to set it up and keep it updated
  • It doesn’t need your forms, files or logins
Bring us in

Call us when AI needs to

  • Know your prices, policies and products
  • Work inside your website, forms and documents
  • Be set up, tested and checked by someone else
Tell us about it

Not sure which one you are? Ask us. If it’s a DIY job, we’ll tell you.

Why Clicks Count

  • It’s already running for clientsChatbots, image libraries and automated client portals are live on real South African business sites today.
  • A person checks everythingAI drafts, we decide. Nothing goes live on your site without one of us reviewing it.
  • Your website, not a new platformWe build on WordPress, the site you already have. No extra software to learn, and you’re never locked in.
  • Around 300 sites under our careWe’ve been building and looking after websites for years. AI is part of how we work, not a side project.
  • Fixed pricesYou know the cost before we start.

“AI should make your team better, not make your team smaller.”

The Clicks Count team, Cape Town

Questions people ask

Do I need a new website to use AI?

No. Almost everything we do plugs into an existing WordPress website, whether or not we built it. A chatbot, AEO fixes and image tagging all work on the site you have now.

How much does it cost?

Every project is quoted at a fixed price after a short chat about what you need, so you know the cost before we start. Chatbots also have a small monthly running cost, which depends on how much they’re used.

Will a chatbot make things up?

Ours are set up to answer only from the information you give them. If the answer isn’t there, the chatbot says so and offers to pass the question to you. We test every bot hard before launch and read the conversations with you for the first few weeks.

What is AEO, and do I need it?

AEO stands for answer engine optimisation. It’s the work that helps AI tools like ChatGPT, Perplexity and Google’s AI Overviews understand your business and mention it in their answers. If your customers ask AI tools for recommendations, you need it.

Is my business data safe?

We keep API keys on our own servers, never in the browser, and we’re careful about what goes into any AI tool. Your data isn’t used to train AI models, and we build with POPIA in mind.

Can you work on a site someone else built?

Yes. We work on WordPress sites of every age and builder. We’ll start with an audit so we both know what we’re working with.

More ways we can help

Tell us what you need.

You will hear back from Kate or Jeanne within one working day, with a fixed price where we can give one.

Get a quote